{"id":45849,"date":"2025-10-17T18:36:50","date_gmt":"2025-10-17T13:06:50","guid":{"rendered":"https:\/\/sattaexpress.co.in\/index.php\/2025\/10\/17\/amaris-is-revolutionizing-indias-fine-jewelry-space-with-bold-moves-innovation-and-steady-growth\/"},"modified":"2025-10-17T18:36:50","modified_gmt":"2025-10-17T13:06:50","slug":"amaris-is-revolutionizing-indias-fine-jewelry-space-with-bold-moves-innovation-and-steady-growth","status":"publish","type":"post","link":"https:\/\/sattaexpress.co.in\/index.php\/2025\/10\/17\/amaris-is-revolutionizing-indias-fine-jewelry-space-with-bold-moves-innovation-and-steady-growth\/","title":{"rendered":"AMARIS is Revolutionizing India\u2019s Fine Jewelry Space with Bold Moves, Innovation, and Steady Growth"},"content":{"rendered":"
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New Delhi [India], October 17:<\/strong> <\/span>AMARIS, one of India\u2019s most admired fine jewelry brands, continues its remarkable growth journey with a record-breaking FY 2024\u201325 performance, the successful launch of two new boutiques in Hyderabad and Gurgaon, and a visionary focus on technology, transparency, and scalable luxury retail.<\/p>\n

Celebrating a decade of operations, AMARIS has emerged as a profitable, self-funded startup that combines design excellence with strong financial discipline. Founded and led by Chartered Accountant and CPA-turned-entrepreneur Prerna Rajpal, the brand has redefined the modern luxury jewelry experience through innovation, integrity, and an unwavering client-first philosophy.<\/p>\n

Strong Financial Growth and Profitability<\/strong><\/p>\n

AMARIS achieved revenues of INR 46 crores in FY 2024\u201325, recording a 45% CAGR over the past three years with a healthy EBITDA margin of 13%. The brand remains fully profitable and has raised no external funding, instead reinvesting its own earnings into expansion, technology, and team building.<\/p>\n

For FY 2025\u201326, AMARIS is targeting INR 70 crores in revenue, propelled by its omnichannel growth strategy and increasing national footprint. The diamond jewelry segment contributes nearly 70% of total revenue, while Polki jewelry accounts for about 30%, reflecting a balanced and resilient portfolio.<\/p>\n

Despite the rising presence of lab-grown diamonds in the market, AMARIS has recorded a significant uptick in natural diamond sales, demonstrating both consumer confidence and the brand\u2019s enduring strength in fine jewelry.<\/p>\n

Technology-Led Transformation and Scalable Operations<\/strong><\/p>\n

Over the past year, AMARIS has executed a series of strategic technology upgrades to create a robust foundation for scale as it expands from three to ten stores across India over the next 24 months.<\/p>\n

Key initiatives include:<\/strong><\/p>\n