{"id":37463,"date":"2025-04-07T17:27:27","date_gmt":"2025-04-07T11:57:27","guid":{"rendered":"https:\/\/sattaexpress.co.in\/index.php\/2025\/04\/07\/from-iim-to-red-chillies-and-maddock-films-khyati-madaan-launches-her-own-banner-not-out-entertainment\/"},"modified":"2025-04-07T17:27:27","modified_gmt":"2025-04-07T11:57:27","slug":"from-iim-to-red-chillies-and-maddock-films-khyati-madaan-launches-her-own-banner-not-out-entertainment","status":"publish","type":"post","link":"https:\/\/sattaexpress.co.in\/index.php\/2025\/04\/07\/from-iim-to-red-chillies-and-maddock-films-khyati-madaan-launches-her-own-banner-not-out-entertainment\/","title":{"rendered":"From IIM to Red Chillies and Maddock Films Khyati Madaan Launches Her Own Banner Not Out Entertainment"},"content":{"rendered":"<div>\n<div>\n<p><strong>New Delhi [India], April 7:<\/strong> In a significant move within Bollywood, seasoned film executive Khyati Madaan, who previously spearheaded marketing strategies at major studios including Shah Rukh Khan\u2019s Red Chillies Entertainment, Disney India, and Maddock Films, has now turned producer. After 10 years of driving successful campaigns for over 50 films\u2014including Dear Zindagi, Raees, Badla, Kick, Tamasha, Marvel\u2019s Avengers: Age of Ultron, The Jungle Book, and Bhediya\u2014Khyati is now channeling her insights and expertise into producing films audiences truly want to experience on the big screen, under her newly launched banner, Not Out Entertainment.<\/p>\n<p>An alumnus of two of India\u2019s most prestigious institutes\u2014the Indian Institute of Management (IIM) and the National Institute of Fashion Technology (NIFT)\u2014Khyati is an outsider who entered Bollywood without any prior industry connections. She first gained attention in the film industry while still a student in 2011, when she developed India\u2019s first statistical box-office prediction model, accurately forecasting the performance of 32 films with an impressive 95% accuracy rate. The Indian film industry rarely sees outsider producers, especially those with strong academic credentials, making Khyati\u2019s profile uniquely refreshing.<\/p>\n<p>Discussing her vision as a producer, Khyati candidly shares, \u201cBollywood is at an interesting crossroads. Despite having more access to audience feedback and data than ever before, many films are still failing to connect at the box office. As a producer, my ambition is to revive or bring Bollywood\u2019s overlooked genres that audiences genuinely want to enjoy on the big screen. It\u2019s about making storytelling truly democratic again.\u201d<\/p>\n<p>Not Out Entertainment\u2019s initial slate already signals Khyati\u2019s commitment to delivering diverse content with mainstream appeal. First up is a sequel to a hit musical thriller franchise that recently wrapped shooting and is slated for theatrical release this summer. Further details will be officially announced soon.<\/p>\n<p>In another exciting development, Khyati has signed one of YRF\u2019s most acclaimed writer-directors, Habib Faisal, known for his National Award-winning family entertainer Do Dooni Chaar and the critically acclaimed blockbuster Ishaqzaade. Faisal returns to mainstream cinema with a heartwarming slice-of-life drama set in Delhi, capturing the relatable charm reminiscent of his earlier work. Featuring National Award-winning actors, the project\u2019s official cast and title announcements will follow shortly.<\/p>\n<p>Completing her debut lineup is Abhootpurva (meaning \u201cUnprecedented\u201d), an intriguingly original film blending tragic romance with horror-comedy\u2014a genre combination Khyati humorously labels a \u201cRom-Hor-Com.\u201d Set against the nostalgic backdrop of 1990s Agra, it promises an old-school, innocent romantic charm while delivering an entertaining experience that sets it apart from typical Bollywood fare. The film is slated to go on floors this year; cast and crew details are currently being kept under wraps.<\/p>\n<p>In addition to these three initial films, Not Out Entertainment is currently in the casting stages for two more projects: a controversial biopic and another genre-bending mass-entertainer. They are set to venture into sports content next, starting with the development of an innovative cricket show that promises to offer a fresh perspective beyond the conventional.<\/p>\n<p><em>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], April 7: In a significant move within Bollywood, seasoned film executive Khyati Madaan, who previously spearheaded marketing&hellip;<\/p>\n","protected":false},"author":3,"featured_media":37464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[638],"class_list":["post-37463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/sattaexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts\/37463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sattaexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sattaexpress.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sattaexpress.co.in\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sattaexpress.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=37463"}],"version-history":[{"count":0,"href":"https:\/\/sattaexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts\/37463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sattaexpress.co.in\/index.php\/wp-json\/wp\/v2\/media\/37464"}],"wp:attachment":[{"href":"https:\/\/sattaexpress.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=37463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sattaexpress.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=37463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sattaexpress.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=37463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}